How the Playing Field is Leveled
They say nothing beats experience.
Experience is the one thing that clever marketing cannot supply.
As noted on our homepage, your lawyer having the same ability level as your adversary's counsel is crucial. It's also important to know your lawyer won't "pull their punches" against opposing counsel because they get business referrals from them or their law firm.
Now that you have leveled the playing field, how do you obtain an edge?
The edge can come from superior experience.
A lawyer who has lived in the shoes of the adversary as a BigLaw lawyer or company General Counsel may have insight into how they are thinking about your matter.
A lawyer who has been in the role of or been a close advisor to the type of decisionmakers on the other side -- such as Board members, founders, or investors -- may have a similar benefit.
In emerging technology companies (whether information or biological tech), there are people in a number of different roles sitting around the conference room table, both from inside and outside.
Consider the relative experience of potential counsel and ask yourself what parties on the other side are the decisionmakers you and your lawyer are pitted against. Does your potential counsel have likely insight into how those people think? Have they held similar roles, or have they advised and counseled those in those positions?
Can they reasonably project how the Board will think, how the C-level executives will think, and how the General Counsel and outside BigLaw counsel will advise their client to respond as the counter-party (or opponent) in your situation?
We seek to level the playing field for our clients by bringing ability and independence, then provide an edge based on our experience, a mere fraction of which is set forth here in detail.
A hallmark of a Paranzino Law client is that they always do a tremendous amount of their own research first. See our representative matters here, and compare.